![]() In the 1960’s the wave was introduced, a ubiquitous visual today, when Lippincott Mercer was in charge of making the Coca-Cola brand identity more consistent. During the late 1950s and early 1960s, the script logo is placed within a shape, referred to as the “fishtail” logo, which is as off-brand as anything that Coca-Cola has ever done. It isn’t until the 1930s and 1940s that a clear interpretation of the famous logo appears and is used consistently. It first appeared in the Atlanta Journal Constitution in 1886 as both a slab serif and chunky sans serif – it wasn’t until mid-1887 that Frank Robinson, Coca-Cola’s bookkeeper, drew the first traces of the Spencerian script logo that we all know.įor the first ten to twenty years, you could probably find a dozen different executions of the Coca-Cola script as the logo was probably drawn over and over for different applications. (bamboo for via boredpanda)Ĭoca-Cola was first served in 1886 and even then, the first official logo of Coca-Cola was not the script logo. Is this one of the best inventions or one of the worst logos in Pepsi’s history? (Read more: here and this pdf) Response to the New Pepsi Logo ![]() The before and after shows just how far they have come. With one of the longest design processes on this list, Pepsi has reinvented itself every generation to stay current. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. Later, in 1962, the Pepsi logo was replaced with two bulls-eye marks encircling “Pepsi”, and then again in 1973, into a boxed Pepsi logo with minor typeface changes. Thus, in 1905, a modified script logo was introduced, followed by a second change to the Pepsi logo in 1906 with the inclusion of the slogan, “The Original Pure Food Drink” on it.īy 1943, the Pepsi logo adopted a “bottle cap” look that included the slogan, “Bigger Drink, Better Taste”. When his business got established and people started enjoying his drink, Bradham decided to modify the Pepsi logo into a more customized version of the previous logo script. In 1898, Bradham used a scribbled logo script as the first Pepsi logo to brand the product. In 1898, Bradham renamed his drink “Pepsi-Cola”. Manufactured and marketed by PepsiCo, it was first developed and produced in the early 1890’s by Caleb Bradham, a pharmacist in New Bern, North Carolina labeled as “Brad’s drink”. Scroll through to see the logo evolution of famous brands collected by Bored Panda below. As time goes on, it seems that simplified logos are the best way to go forward whilst referencing the past. If you are just an ordinary consumer – don’t worry, this is one history lesson that is very entertaining, and you can even impress your friends by sharing the history of the Nike logo. If you are a designer, you will learn a lot from their mistakes in the design process and the resulting long path towards making improvements until reaching the final design. Let’s look at the history of logos for the most well-known companies such as Ford, Google, Firefox and others. However, only a few ideograms people see are recognized without a brand name, such as the Starbucks logo or the Nike Swoosh, and these are now some of the most famous logos in the world. Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.
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